Week 2.
Week 2: June 19th - June 25th, 2023 Welcome back! In Week 2 at Paper Pixel, I had the incredible opportunity to work on a project for Leela Hotels. Our task was to create a logo that would represent their new ESG (Environment, Social, Governance) initiative. The challenge was to develop a logo that had the potential to become a recognizable symbol in the future. During these two weeks, I immersed myself in the creative process, exploring numerous sketches and concepts. With each iteration, I tried to narrow in on the essence of Leela Hotels' ESG initiative, seeking a design that would effectively communicate their commitment to environmental sustainability, social responsibility, and strong governance practices. Through intensive brainstorming sessions and constructive feedback, we refined our ideas and gradually brought the logo to life. One of the most valuable moments of this experience was the opportunity to observe my boss during a client meeting. Sitting in on this sess...